Words by Marvin Maddix

 

 

 

Études has invited artist Colin Snapp to conceptualize and produce a short film to announce the arrival of their latest collection.The brand’s tenth collection bases itself around the desire to retreat into the undefined landscape, allowing time for exploration, and discovering the place where the urban and rural coexist peacefully: where the sidewalk meets the grass.
In his evocative short film, shot on location in Los Angeles and featuring an original soundtrack by Jean Benoît Dunckel (member of the French duo Air) the artist creates a half-waking world of uncertainties and sharp contrasts. Snapp’s piece serves to echo the Spring collection’s central ethos of exploration and the notion of defining a “new geography.”

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